The brand was inspired by this concept and developed the idea into their new collection focusing on a term called “New Classic’. In addition ‘New’ refers to how people are often always looking for something new in their everyday lives and ‘Classic’ is what they prefer to wear which is a style that will last. Moreover, ‘New Classic’ has always been what Twotwice customers valued since they started the brand. Twotwice believed it was about the confidence, uniqueness of the style which created newness, inspirations and always moves forwards just like time.